Way back in September 2003 Google quietly implemented their supplementary search results index. This was an attempt to filter out some of the millions of pages that were slightly less, and in some cases wholly inappropriate search returns.
At the end of July 2007 Google dropped the official "Supplemental Result" tags from pages indexed in the 'other list'.
Now at the end of 2007 Google have finally dropped the supplemental index once and for all. Many webmasters are heaving a huge sigh of relief. Over the past few years I've lost count of the number of forum posts with the familiar 'Help my web page has disappeared from Google's search results' only to be followed by an explanation that it had probably found it's way in to supplemental results.
The sad thing is, the principle behind the second index was a good one, and I feel sure that Google's motives were pure enough but it was very difficult to implement effectively without losing some really relevant results by the wayside.
No doubt another scheme will be hatched in time, but for the moment, we should find most of the results for a given search term.
Perhaps other algorythms may weed out enough of the truly junk sites, but there will always be problems due to most search engines (perhaps Google especially) having slightly mixed feelings as to what constitutes good search results due to a conflict of interests over affiliate marketing.
Make no mistake, affiliate marketing is here to stay, after all, Google wouldn't survive without it, but as with all money generating schemes, there will always be a large number of abusers. Don't get me wrong, this is not an attack on affiliate marketing, Google or marketeers (we use affiliate schemes, just like most other webmasters).
Search engines have a big problem returning good search results when there are so many hundreds of thousands of pages purely dedicated to affiliate marketing. We've all seen them - gifts&widgets.com - bland pages with lots of links to gift sites - all of them paid links. Such pages are confusing to the uninitiated, boring and not normally of much value to any but the affiliate marketeer.
So there's the problem, search engines need good results to keep the public interested in using their product, but they also need to generate revenue.
With a lot of money at stake in some cases, affiliate marketing gurus and expert SEO's are always searching for new ways to get around the search engine's methods of finding relevant results.
Quite frankly this battle has been raging for a number of years, but now even long after the .com boom and bust years affiliate marketing is BIG business.
There have been rumors in the industry that Google for one have been carrying out a certain amount of hand editing to overcome this issue. Who could blame them if this is true? When you are number one, there is only one way to go, and Google certainly will not give up without a fight.
It's a job to know how this will eventually pan out but at least all those unfairly supplemental indexed pages will probably make a fleeting appearance until Google either had edit them away or come up with another plan.
Hmmm........
David Keffen is the chief SEO consultant for the Techsus Group of Companies and SEOClinic.co.uk
Article Source: http://EzineArticles.com/?expert=David_Keffen
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